Last night, I headed out to the grocery store to pick up a handful of things we needed, the most important of which was egg replacer. My mom and dad had brought us some green tomatoes from their garden and because we were out of egg replacer, the frying could not happen until we replaced the replacer. I had to search around for it, but eventually found it in the gluten free section of the Hy-Vee Health Market.
Regardless of where it is kept in the store, I think it has the best packaging of anything there. Honestly, it looks like something that I would find in my grandmother’s pantry.
Clearly, there has been no effort put into updating the photo for the box since probably 1968. But when you think about it, is there really that much competition when it comes to egg replacer? Why funnel unnecessary funds into advertising and packaging when there are only a handful of other alternatives and the vast majority of the population is going to use eggs?
The photo makes me oddly happy – I cracked up the check-out person at the grocery store last night when I bought it by bringing up the retro-feel of this box. It also makes me feel like the box has been sitting on the shelf since 1968, but I know that’s not true.
Anyway, I got a little bit of a cheap thrill out of this. Maybe you will too.
P.S. – For those wondering why I am not doing a post about Madonna’s 55th birthday – I thought about it but decided not to. I write about her a lot as it is, and I really found that I had no fresh angle to use this year. Instead, I would encourage you to read my friend Steve’s great post over at Idolator about Madonna’s 10 best television performances. Number one is as it should be.